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The economics of
developing Strengths (Or how to use your
staff development budget effectively)
Note: This article gets a little
'mathy' and
technical...so please forgive.
There's really nothing new under the sun. But
from time to time someone can focus a light on a topic
and it seems new and fresh. I found this while reading
P.J. O'Rourke's book "Eat the Rich", as he discussed
non-intuitive economic principles...
So for your enlightenment let me introduce to you
"Ricardo's Law of Comparative Advantage" and how this
can help you with managing your staff development
budget.
The English economist David Ricardo (1772-1823)
postulated that if you can do X better than you can Y
but are capable of doing both X and Y, and there is
another person that can do Y better than they can do X
who likewise can do both but better than you can, then
an economy should not encourage that second person to do
both things. You and he (and society as a whole)
will profit more if you each do what you do best.
You may want to re-read the last paragraph!
Using Benefit to Society (BTS) as our measure of
'value' or 'productivity' lets walk through a scenario
to see how this principle works out.
John is a software developer, that when his time is
fully spent coding software develops 20 BTS's, and when
fully engaged as a team leader generates 10 BTS.
Sarah is a better coder and manager and while coding
full can develop 40 BTS and when managing the team
develops 60 BTS.
If John and Sarah split their time equally between
developing code and managing teams then the overall BTS
produced by John would be 15, while Sarah would produce
50 - giving a total benefit to society of 65..
| |
Coding |
Leading |
BTS |
| John |
10 (20/2) |
5 (10/2) |
15 |
| Sarah |
20 (40/2) |
30 (60/2) |
50 |
| |
|
Total: |
65 |
However if Sarah and John ONLY did what they were
best at - Johns productivity would increase to 20, and
Sarahs to 60. Thus the benefit to society would be
80 overall (a 19% increase in overall productivity).
| |
Coding |
Leading |
BTS |
| John |
20 |
0 |
20 |
| Sarah |
0 |
60 |
60 |
| |
|
Total: |
80 |
By not doing what she was best at Sarah lost
17% of her productivity, but John lost 25%.
Therefore in economic terms John has the greater
comparative advantage in each doing what they are best
at.
How can this help you with how to use your staff
development (SD) budget - John is not a natural leader,
but say by spending development budget on developing
leadership his potential output increases by 5 BTS,
while the same budget increases his coding to 35 BTS.
For Sarah investing in her coding skills increases her
output to 50 and if the budget was allocated to her
leadership her output could be raised to 80.
Keeping both of them working at coding and leading
for 50% of the time and splitting their staff
development equally. The new productivity would
look something like this...
| |
Coding +SD/2 |
Leading +SD/2 |
BTS |
| John |
13.75 |
6.25 |
20 |
| Sarah |
22.5 |
35 |
57.5 |
| |
|
Total: |
77.5 |
So by investing in leadership and coding for John and
Sarah we get near to the productivity of them 'doing
what they do best'... hardly a stellar performance...
but what if we solely invested in what they do best and
had them specialise in that...
| |
Coding +SD |
Leading +SD |
BTS |
| John |
35 |
0 |
35 |
| Sarah |
0 |
80 |
80 |
| |
|
Total: |
115 |
Productivity has gone up by: 33% over training John
and Sarah in both areas.
The result is clear - by investing in the strengths
of both John and Sarah, and not trying to fix their less
strong areas, creates significantly improved
productivity. But that's not all...
It also does something culturally - John is not as
good as Sarah in both leading and coding: however by
specialising in what they are personally best at John
will not feel in competition with someone he can never
be as good as, and Sarah will not feel she's constantly
having to 'carry' John.
It also clarifies roles and responsibilities - you
end up with precise understanding of who does what, with
no fudging of boundaries.
This premise is borne out by the research into
'Strengths' based organisations carried out by Gallup
and published in the books of Marcus Buckingham.
Here's the punch line - use your staff training
budget selectively, invest in the best your people can
offer. Don't try to make them something that they are
not. By doing this you will increase productivity
of your people and your organisation.
If you don't know what the best your people can offer
is - then talk to us. Our coaching programmes
discover the best that people can offer, develop
strategies to develop them and see individual talents
and skills refined and honed to be the best they can be.
Productive, engaged and satisfied.
Andrew Gregg, May 2007
If you would like to discuss anything that this
article brings to mind please feel free to contact me.
References:
"Eat the Rich", P.J. O'Rourke
"First Break all the Rules", Marcus Buckingham
"Now Discover your Strengths", Marcus Buckingham
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